Of all the things that made me nervous about publishing my first book- one thing always intimidated me more than others. The BIG EVENT- that first official gig of an author’s life. The party you throw yourself and then hope to God people come to.
The Book signing.
I must admit the idea of hosting this event was pretty intimidating, and stories from other authors about how only their immediate family members showed up did little to ease my mind. Still, I knew if I wanted to sell books and connect with my readers, I was going to have to show my face.
So far I’ve been able to secure a number of events- and here’s how I did it:
I started out early talking to libraries that might want to host a book signing. Local authors are a big draw, especially in small towns. I soon discovered that libraries are WONDERFUL to work with, and will even buy a few copies of your books to keep on hand. They usually have some sort of refreshments they serve and will advertise on their FB pages or billboards. Plus they see a lot of readers, and will usually talk up your book to whoever stops in.
Try and network with people who work in the Media. I have a cousin who is a meteorologist in Grand Rapids and so I called her up, asked if she could get me on the air and guess what… SHE DID! The experience was amazing and it gave me a lot of exposure. Don’t be afraid to reach out. People are usually more than happy to help. And if they don’t… at least you can say you tried!
I contacted local papers and asked if they would write a feature article on my book release. One warning- most newspapers require you to buy an Ad in exchange for a feature article.
While on vacation, I went to the local bookstore and told them about my book. This was the hardest part the promotional experience in my opinion. Not that bookstores don’t want to help, but shelf space is limited… and valuable. The bookstores I have dealt with have been cautious, and that’s okay- I get it. Just remember it’s not about you or the quality of your work, it’s just business.
I tried to contact people who I knew were in book clubs and suggested they use my book for their monthly selections. So far I have 5 different clubs that are interested in or are currently reading my book- and the best part? You can segue it into an event if you go to their monthly meeting! AND it’s a guaranteed audience. Win- win for everyone!
I work in a school so it was only natural that I look for opportunities there. Even though my novel’s target audience is High School and up, I still took the time to go into my Middle School classes and talk about writing in general. I must admit this has been one of the most rewarding parts of this journey. Encouraging emerging writers to follow their dreams feels like a big, fuzzy combo of everything I love- and I always feel like I’ve contributed something when I leave.
When you get a general ‘buzz’ going in your community, people will start coming to you. I’ve had two book clubs approach me, and three of the library events were suggested and set up by friends. I was even stopped at my son’s basketball game and offered a spot on the radio.
Believe in yourself and the power of your story. I look at it like this: I have a great product, and I need to get that product into the hands of as many people as I can. My private love affair with this story has lasted long enough, and now it’s time for others to join the party. When you go out looking to promote with this attitude, you usually get good results! And if people have started reading your book ahead of time (ARCS) you’ll have a natural buzz building that will reinforce your efforts.
I always try to combine what I’m doing naturally with promotions- so when I was cast in ‘Father of the Bride’ I asked the director if we could put together some sort of giveaway that would also act as a fundraiser for the theatre. She loved the idea, and now we are organizing a full-fledged silent auction that features local artists (including my uber talented friend who makes adorable little magnets for my events).
Social Media, Social Media, Social Media- Get active on Twitter with daily hashtags, set up a Facebook Author Page (I use mine for fun ‘real life’ pictures of the people and places that inspired my story. I also set up a Powerpoint presentation of these same pictures for my book signing and the folks there LOVED it). Get an Instagram account (I have one in which I post from the perspective of my ‘BookBaby’ and it is SO much fun) Put yourself out there- build an audience and connect with other readers and writers. You won’t regret it.
Have FUN! My husband reminds me of this constantly. This is supposed to be an enjoyable experience. Meeting readers face to face and hearing how much they love your book is the part we, as writers typing away in our dark corners, often miss out on. So soak up every lovely moment with your fans- and then get back to writing that sequel!